Japanese creation from creating connection with people.

The“JEWELRY ＆ LIFE”project suggests new lifestyle values and gives young people a place to showcase their creations . Akiko Yonei at SHINKO STUDIO made proposals and is involved in this project.

This promotion has been displayed at the main show window of Isetan Shinjuku.
 
Featuring four young contemporary jewelry artists. Jewelry is art blending into life; it attaches to the body, and it allows the proposal of new values. The jewelry artists went to art collage to learn western techniques and Japanese metalsmithing. Born in the 80s and 90s, they have the ability to natural bring together western and Japanese styles.

The jewelry artists went to art collage to learn western techniques and Japanese metalsmithing. Born in the 80s and 90s, they have the ability to natural bring together western and Japanese styles.

Why must there be demand for Jewelry as “art” now?

That is because art has the power to put holes through old customs and stereotypes. The artists transmit quiet messages through objects. Furthermore they can create both artistic jewelry and jewelry which melts into daily living which can thus be considered “design.”  Through jewelry which attaches to the body, ordinary people can experience art in a way that is up close and personal.

Through JEWELRY ＆ LIFE , we who are concerned with the creation of physical art think about the way in which jewelry wearers feel happiness.

JEWELRY ＆ LIFE

When: 11/1 (Wednesday) ~ 11/14 (Tuesday)
Where: Isetan Shinjuku-Department Store Men’s Building 1F = Men’ accessory
http://isetan.mistore.jp/store/shinjuku/foreign_customer/index.html

Website:(Japanese)
http://cp.miguide.jp/japansenses/shinjuku/products/index.html
https://www.imn.jp/post/108057197994